App Store rejection is a common concern among app developers, and it can be disheartening to receive a rejection notification. However, understanding the reasons behind the rejection can help you learn from the experience and submit a more successful version of your app next time. In this blog post, we will discuss the top reasons for App Store rejection, as well as how to avoid them.

App Store rejection is a common issue that many developers face, but understanding why your app was rejected can help you take the necessary steps to avoid it in the future. In this blog post, we'll discuss the top reasons for App Store rejection and how you can take proactive measures to avoid them. Read on to learn more about staying in the App Store's good graces.

Top Reasons for App Store Rejection

App store rejection can be a frustrating and confusing experience for app developers. There are a few key reasons why apps may be rejected from the App Store. Understanding these common issues can help you avoid them and ensure that your app is approved quickly.

Incomplete information

Submitting an app to the App Store without providing all the necessary information is one of the most common reasons for rejection. You must include detailed descriptions and instructions about the app’s functionality, as well as a valid contact email. You must also provide basic information about your company or organization, such as its name, website address, and physical address.

Without this information, the app review team won’t be able to properly assess your application, and it will be rejected. This is why it’s important to provide complete information when submitting your application. Make sure that you double-check all the information you provide before submitting your app.

Unclear purpose

When submitting an app to the App Store, it is important to clearly define the purpose of your app. Your app should have a clear purpose that can be conveyed to the user in a few words. Apps that are unclear about their purpose or provide vague information will not be approved by Apple.

It is important to describe the features of the app in detail and provide a brief summary that outlines the benefits and features of your app. Additionally, it is important to explain what problem the app solves and why it is useful to the user.

Lack of originality

When creating an app for the App Store, it is important to make sure that the content is original. Apps which appear to be a copy of another existing app can be rejected from the App Store. If you are planning to create an app that is similar to an existing one, you should make sure to add unique features that distinguish it from other apps. 

Using someone else’s code or design can also be seen as lack of originality and your app will likely be rejected. Apple requires all app developers to create their own content, which means that if you are using any third-party elements, you must have the right permissions in place. 

Poor design

When submitting your app to the App Store, one of the key things you must consider is how it looks. Poor design is a common reason for app store rejection, as Apple wants to ensure the highest quality apps in their store.

Your app should have a simple and intuitive user interface, while also looking modern and aesthetically pleasing. To achieve this, you need to pay attention to details like the use of color, typography, and iconography. Make sure the text is legible and clear and that the overall design follows Apple’s Human Interface Guidelines.

You should also make sure the user experience is fluid and free of crashes or glitches. Test your app thoroughly before submitting it to the App Store, so any potential issues can be addressed beforehand. Additionally, ensure your app is optimized for different device sizes and platforms.

Broken links

One of the most common reasons for app store rejection is broken links. Having broken links in your app’s description or page can send a signal to the review team that your app is not ready for public release. Broken links can range from incorrect URLs, outdated links, and even missing webpages. It is essential to double-check all the links in your app before submitting it for review.

Lack of screenshots

Having screenshots of your app on the App Store can be essential to getting users to download your app. Screenshots can be used to show off features, demonstrate how the app works, and give potential customers an idea of what your app looks like. App Store reviewers will reject apps that have no screenshots or have screenshots that don't accurately portray the app.

When submitting your screenshots, make sure they are clear and up-to-date, and feature content that accurately reflects the look and functionality of your app. Your screenshots should represent a complete user experience, rather than just one page or feature, and should clearly show all key functionality. Additionally, you should include at least one portrait and one landscape screenshot for each device type you are targeting (e.g., iPhone, iPad).

Inappropriate content

The App Store has a strict policy against apps that contain inappropriate content, such as profanity, sexually explicit material, illegal activity, and violence. Any app that contains any of these elements will likely be rejected. Additionally, the App Store will reject apps that contain content that is offensive, insensitive, or upsetting to large groups of people.

Developers should use caution when developing their app to ensure that all content is appropriate for all ages and does not contain anything offensive. Developers should also be aware of regional differences in terms of what is considered inappropriate, as certain content may be more acceptable in one region than another.

Improper use of keywords

Using the wrong keywords or not optimizing your keywords correctly can be a big reason for App Store rejection. When submitting an app to the App Store, it is important to ensure that you have chosen the right keywords that accurately reflect the app’s purpose and content. Be sure to research and consider which keywords are most popular and relevant to your app, as this will help you to rank higher in the search results.

It is also important to avoid using keywords that are unrelated to the app’s content, as this will reduce your chances of being approved by the App Store. It can also lead to potential customers not finding your app at all, which would be a huge lost opportunity.


App Store rejections can be incredibly frustrating, but with the right preparation and understanding of Apple's guidelines, you can greatly reduce your risk. Doing your research and having a complete understanding of the App Store requirements can help to ensure a successful submission process. By carefully following the guidelines or hire iPhone app developer to create an app that meets Apple's standards, you can avoid the most common reasons for app store rejection.

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